The AI teammate for field & sales teams

An expert in every rep's pocket — on the number they already use.

Appi is one WhatsApp assistant for your whole team. It answers questions, files requests, keeps records and trains your people every week — instantly, in your brand's voice, whatever field you're in.

One assistant · four jobs · any industry

appi · field channel LIVE
POPIA-aligned
Hosted in South Africa
Your data stays yours
Works on WhatsApp
The field gap

Your people are out there.
The answers are back here.

Reps in the field need a price, a spec, a process, a sign-off — now, not after an email round-trip. Records get scribbled and lost. Training happens once a year and fades by March. Appi closes that gap on the device already in their hand.

The wait
Answers in seconds, not by Friday

Questions get answered the moment a rep asks — no queue, no "let me check and revert".

The paperwork
Records kept as they work

Visits, activity and field notes captured in the flow of the day, not rebuilt from memory at month-end.

The skills drift
Training that actually sticks

Short, regular refreshers in the same chat — so new products and rules land with the whole team, every week.

How it works

One assistant your team talks to.
Four specialists working behind it.

Appi is the only assistant your reps ever see. It reads the intent of every message and routes it to the right specialist — then hands back one clean answer.

Appi orchestrator

The traffic controller. Reads each message, works out what it really needs, and routes it in one step — no menus, no forms to hunt for.

  • intent detection
  • routing
  • one clean reply
routes to

Knowledge answers

Factual questions answered straight from your approved knowledge base — products, specs, pricing, eligibility, process, policy.

  • products & specs
  • pricing
  • process
  • FAQs

Action gets it done

The things that need to happen: structured requests captured with exactly the right detail, and escalations opened with full context for a human.

  • bookings
  • changes
  • sign-offs
  • escalations

Records keeps the books

Workforce records, maintained in the moment. Visits, activity, field reports and attendance logged to your registers as your team works.

  • activity logs
  • visit reports
  • attendance
  • field notes

Coach keeps them sharp

Continuous training in the same chat — bite-size refreshers, quick checks, new-product briefings and compliance nudges that fit a working day.

  • micro-lessons
  • quizzes
  • product briefings
  • compliance
What teams use Appi for

Four jobs, one conversation.

Answer the field instantly

Reps get accurate, consistent answers in seconds — the same approved facts, no matter who asks.

"What's the spec on the entry model?"→ Knowledge · answered from your catalogue

Capture requests properly

Bookings, changes and sign-offs collected with every field the back-office needs — no half-filled tickets.

"Book a demo for the client on Saturday."→ Action · structured request queued ✓

Keep workforce records

Activity, visits and attendance logged in the flow of work — so registers stay current and month-end isn't a reconstruction job.

"Log my three site visits today."→ Records · added to your activity register ✓

Train every week, not once a year

Short refreshers, quizzes and product briefings delivered in chat — knowledge stays fresh and you can see who's up to date.

"Give me today's 2-minute refresher."→ Coach · micro-lesson + quick check
Built for any field team

If your people sell, service or work in the field — Appi fits.

The engine is the same everywhere. We shape the knowledge, the requests, the records and the training around your world.

🛡️
Insurance & finance
brokers · advisers · agents
🏠
Property
estate & rental agents
🚗
Dealerships
vehicle sales floors
📦
Field sales & FMCG
reps · merchandisers
☀️
Solar & energy
consultants · installers
🔧
Home services
technicians · call-outs

Not on the list? Appi adapts to your field — the four jobs stay the same.

Ships as Appi.
Wears your brand.

Out the box it's ready to work. But the name, the voice, the colours, the knowledge and the training are all yours — so to your team, it's simply your assistant, on the number they already use.

A
Appi
// ships ready
B
Your business
// your name & voice
Same engine
// rebrand anytime
Getting started

Live in three steps.

STEP 01

Share your world

Your products, processes, the requests you handle and what you train on. Whatever you've got — we work with it.

STEP 02

We shape Appi

We tune the knowledge, requests, records and training to your field, and dress it in your brand and voice.

STEP 03

Your team starts asking

It goes live on WhatsApp. No app to install, no training day — your reps just message the number they already use.

Pricing

Simple. Per agent.

No tiers, no feature gating. Every agent gets the whole assistant — answers, actions, records and training, on WhatsApp, in your brand.

Monthly
R299per active agent / month

Each agent, fully covered — every question answered, every request captured, every record kept, trained every week.

Implementation
R20,000once-off

White-glove setup: knowledge build, request and record config, training content, branding and go-live.

R2,990/ month

Figures indicative — final scope set on the call. Volume pricing available for larger teams.

Questions

Good to know.

What does my team need to install?

Nothing. Appi lives on WhatsApp, so your reps use the app that's already on their phone. There's no portal to learn and no training day to schedule.

Where does our data live, and who can see it?

Appi is hosted in South Africa and aligned to POPIA. Your knowledge, records and conversations are yours — not pooled, not sold, not used to train anyone else's model.

Can it really run our brand instead of "Appi"?

Yes. The name, voice, colours and content are all configurable. The engine ships ready; what your team sees is your business.

How does the training side work?

The Coach specialist delivers short refreshers, quizzes and product briefings in the same chat. You can push a lesson to the whole team and see who has completed it — useful for new products and compliance.

Will it work for my industry?

If you have a team in the field who sell, service or report, almost certainly. The four jobs — answer, action, records, train — are universal; we shape the detail around your world.

How long until we're live?

It depends on how much content you have ready, but the heavy lifting is on our side. Book a demo and we'll scope a realistic timeline for your team.

Give every rep an expert on speed-dial.

See Appi answer, capture, record and coach — live, in your own field. A short demo, set up around your team.